Performance by IE creates bespoke parts for car companies like VW and Audi. They approached me to help create a new brand, featuring the tagline “Live Fast, Buy Fun” to evoke the sentiment of car aficionados who are passionate about modifying and customizing their cars. The work included a brand style guide and brand applications, creating everything from SWAG to decals, and tagging for the parts they sell.
CATALOG
BRAND ID
